Information about cookies

We use cookies to analyze our traffic, personalize content and ads, and to provide some social media features. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you've provided to them or that they've collected from your use of their services.

Edit options

Information about cookies

We use cookies to analyze our traffic, personalize content and ads, and to provide some social media features. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you've provided to them or that they've collected from your use of their services.

Choose which cookies you want to enable

Necessary cookies Always allowed

Necessary cookies are essential and maintain information based on your activity on our site, like remembering your signed in account, selection of your language, or products added to the shopping cart. The website cannot work properly without these cookies.

Google Analytics

We use these cookies to measure, collect, analyse and report how users interact with our sites to better understand their behavior. Thanks to this, we can improve the site and provide better experience. The analytics service is provided by Google Inc.

Google Ads

We use these cookies to measure conversions from our advertisement and banners distributed via Google Ads. This allows us to better target the ads and make them more relevant to you.

Facebook Pixel

We use these cookies to measure conversions from our advertisement and banners distributed via Facebook. This allows us to better target the ads and make them more relevant to you.

Smartlook

We use these cookies to measure, collect, analyse and report how users interact with our sites to better understand their behavior. Thanks to this, we can improve the site and provide better experience. The analytics service is provided by Smartlook.

#09 Building Better Systems: Boosting Accessibility for the Default Mode Network

Fact: Your brain is lazy. If you have ever driven somewhere and on arrival don't remember the details of the journey you have experienced using your Default Mode Network. Autopilot, muscle memory and more broadly habit make up about 40% of our days. How can we harness this phenomenon to build better systems that focus on the Understandable and Robust principles of accessibility?

In this session we will discuss the science behind habit, cover some of the good and bad ways systems disrupt a flow and round off with strategies you can use in building your systems and using others.
Introductory and overview Future & Inspiration Web Other

Day

Watch Now
Hall C
Bronwen Zande
Bronwen Zande
Director of Soul Solutions

Cancellation Policy.

Ticket can be transferred or canceled. In case of cancellation there is a following cancellation fee: